As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

So, what is a topical map exactly? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

What should you do first? Begin with comprehensive keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your topical map for local seo business or service.

Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.

The advantages of using a topical map in a local SEO strategy are far-reaching. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.